Journalist, Content Provider and Destination Marketing Consultant Email Libby www.libbymcmillan.com Education B.S. in Communications, Univ. of Texas at Austin, Dec 1981 Work Experience July 1996 - Present Freelance Journalist: Web, Print, Television, Public Relations Conceive, pitch and write content for web sites, blogs, regional and national magazines, and regional public television, on a broad spectrum of lifestyles subjects, including food and beverage, design, business, profiles, trends and travel. Publications include AirTran Airways' "Go", Bluegreen Vacation's "Colorful Places"; Florida Travel & Life, Gift Shop Magazine, Naples Illustrated, Times of the Island, Bonita Living, Gulfshore Life, Gulfshore Business, Florida Weekly newspapers, Gannett's Your Health magazine, Gannett's Grandeur magazine. Web sites include Colorfulplaces.com, Kiwi Collection's wow.travel, Viewpoints.com, and BestOfSanibelCaptiva.com. Wrote and produced an award-winning documentary for one of the largest regional PBS affiliates in the country: WGCU-TV. Maintain social media platforms, including LinkedIn, Facebook, Twitter. Write press releases and newsletter copy for various SWFL public relations firms, ad agencies and public relations directors. Jan 1999 - Present Web Site Owner, Content Provider, Editor Own and manage several profitable travel web sites under two separate corporate umbrellas. Contribute on a regular basis to the message board at www.bestofsanibelcaptiva.com. Provided all original content for same site. Oct 1992 - Present Co-owner of Marketing Firm, Info-To-Go Brochure Distribution, Sanibel, FL Co-own the brochure distribution company I founded, which serves Sanibel & Captiva Islands. Manager is in place. Oct 1991 - Oct 2005 Owner of Marketing Firm / Copywriter: Studio Eleven, Inc., Sanibel, FL Marketing strategies; social media strategies; branding; copywriting and brochure design; public relations, including press releases; media buying; ad production (print, tv, radio); voice work; special events; still occasionally consult with businesses on marketing plans. Was responsible for a six-figure marketing budget and all media buys for a large SWFL hospitality group. Oct 1985 - Oct 1986 Copywriter / Producer / Salesperson: KECO-FM, Elk City, OK Broke sales records by writing and producing my own spec spots for potential advertisers. Jul 1984 - Dec 1984 Producer / Copywriter: Texas Radio Network, Austin, TX Co-produced a one-hour radio pilot about Austin-based musicians. Conducted recorded interviews with artists including Stevie Ray Vaughn. Shopped the finished pilot to stations and syndicators. Jul 1982 - Jul 1984 Copywriter / Ad Sales: Austin Music News, Austin, TX Assistant to Publisher of local music industry newspaper May 1980 - Aug 1980 Production Intern: KOCO-TV, Oklahoma City, OK Ran camera and CG. Floor-directed the noon news. Skills Copywriting and script writing Social Media & Networking Writing for the Web and SEO Photography Video Editing Advanced Computing Special Event Planning Basic Spanish and Italian languages Travel Planning Packing for anywhere in the world in 15 minutes Driving a Stick Landing a Small Plane in Emergencies Captaining a small power or sailboat Community Served on Committee to found GreenMarket Southwest Florida farmers market Served on Committee to plan Twestival Southwest Florida 2009 event benefitting PACE Awards Telly Award Winner: "Barnstormers to Blue Angels" documentary for WGCU-TV eAward Nominee, Lee County CVB, Southwest Florida For More Information References include: Cindy Pierce, Editor, Florida Weekly Naples edition, Naples Carolyn Rogers, Principal, Briggs & Rogers Public Relations, Fort Myers Suzanne Willis, Director of Public Relations, Ritz Carlton Sarasota Carol Hudler, Publisher, Gannett News SE Division, Nashville, TN Rose O'Dell King, President, Slow Food Southwest Florida, Fort Myers Katrina Salokar, Paradise Advertising, Sanibel Island Susan Friedman, Homes Editor, Florida Travel & Life magazine, Winter Park Chris Silk, Social Media for Naples Daily News, Naples Eva Worden, Organic Farmer, Worden Farms, Punta Gorda Ronni Lacroute, Proprietor, WillaKenzie (organic) Wine, Yamhill OR Letters and/or contact info gladly provided upon request. |