Libby Boren McMillan
Journalist, Content Provider and Destination Marketing Consultant

Email Libby          www.libbymcmillan.com



Education

B.S. in Communications, Univ. of Texas at Austin,  Dec 1981



Work Experience

July 1996 - Present
Freelance Journalist: Web, Print, Television, Public Relations

Conceive, pitch and write content for web sites, blogs, regional and national magazines, and regional public television, on a broad spectrum of lifestyles subjects, including food and beverage, design, business, profiles, trends and travel. Publications include AirTran Airways' "Go", Bluegreen Vacation's "Colorful Places"; Florida Travel & Life, Gift Shop Magazine, Naples Illustrated, Times of the Island, Bonita Living, Gulfshore Life, Gulfshore Business, Florida Weekly newspapers, Gannett's Your Health magazine, Gannett's Grandeur magazine. Web sites include Colorfulplaces.com, Kiwi Collection's wow.travel, Viewpoints.com, and BestOfSanibelCaptiva.com. Wrote and produced an award-winning documentary for one of the largest regional PBS affiliates in the country: WGCU-TV. Maintain social media platforms, including LinkedIn, Facebook, Twitter. Write press releases and newsletter copy for various SWFL public relations firms, ad agencies and public relations directors.


Jan 1999 - Present
Web Site Owner, Content Provider, Editor

Own and manage several profitable travel web sites under two separate corporate umbrellas. Contribute on a regular basis to the message board at www.bestofsanibelcaptiva.com. Provided all original content for same site.


Oct 1992 - Present
Co-owner of Marketing Firm, Info-To-Go Brochure Distribution, Sanibel, FL

Co-own the brochure distribution company I founded, which serves Sanibel & Captiva Islands. Manager is in place.


Oct 1991 - Oct 2005
Owner of Marketing Firm / Copywriter: Studio Eleven, Inc., Sanibel, FL

Marketing strategies; social media strategies; branding; copywriting and brochure design; public relations, including press releases; media buying; ad production (print, tv, radio); voice work; special events; still occasionally consult with businesses on marketing plans. Was responsible for a six-figure marketing budget and all media buys for a large SWFL hospitality group.


Oct 1985 - Oct 1986
Copywriter / Producer / Salesperson: KECO-FM, Elk City, OK

Broke sales records by writing and producing my own spec spots for potential advertisers.


Jul 1984 - Dec 1984
Producer / Copywriter: Texas Radio Network, Austin, TX

Co-produced a one-hour radio pilot about Austin-based musicians. Conducted recorded interviews with artists including Stevie Ray Vaughn. Shopped the finished pilot to stations and syndicators.


Jul 1982 - Jul 1984
Copywriter / Ad Sales: Austin Music News, Austin, TX

Assistant to Publisher of local music industry newspaper


May 1980 - Aug 1980
Production Intern: KOCO-TV, Oklahoma City, OK

Ran camera and CG. Floor-directed the noon news.



Skills

Copywriting and script writing
Social Media & Networking
Writing for the Web and SEO
Photography
Video Editing
Advanced Computing
Special Event Planning
Basic Spanish and Italian languages
Travel Planning
Packing for anywhere in the world in 15 minutes
Driving a Stick
Landing a Small Plane in Emergencies
Captaining a small power or sailboat



Community

Served on Committee to found GreenMarket Southwest Florida farmers market
Served on Committee to plan Twestival Southwest Florida 2009 event benefitting PACE



Awards

Telly Award Winner: "Barnstormers to Blue Angels" documentary for WGCU-TV
eAward Nominee, Lee County CVB, Southwest Florida



For More Information

References include:
    Cindy Pierce, Editor, Florida Weekly Naples edition, Naples
    Carolyn Rogers, Principal, Briggs & Rogers Public Relations, Fort Myers
    Suzanne Willis, Director of Public Relations, Ritz Carlton Sarasota
    Carol Hudler, Publisher, Gannett News SE Division, Nashville, TN
    Rose O'Dell King, President, Slow Food Southwest Florida, Fort Myers
    Katrina Salokar, Paradise Advertising, Sanibel Island
    Susan Friedman, Homes Editor, Florida Travel & Life magazine, Winter Park
    Chris Silk, Social Media for Naples Daily News, Naples
    Eva Worden, Organic Farmer, Worden Farms, Punta Gorda
    Ronni Lacroute, Proprietor, WillaKenzie (organic) Wine, Yamhill OR

Letters and/or contact info gladly provided upon request.